Real Madrid, one of Europe's most successful football clubs, has announced that it has renewed its commercial agreement with several key sponsors. This renewal will see the club receive increased sponsorship value, which is expected to be over €100 million.
The announcement was made by the club's CEO, Ramón Calderon, who stated that the agreement reflects the success of Real Madrid in both on and off the pitch. The club has been a major sponsor of many companies, including Nike, McDonald's, and Coca-Cola, among others.
The renewed agreement also highlights the importance of sustainability in sports marketing. As part of the deal, Real Madrid has committed to reducing its carbon footprint and promoting sustainable practices within the club and its community. The club has already taken steps towards this goal, such as installing solar panels at its training center and using electric vehicles for transportation.
Calderon also emphasized the importance of diversity and inclusion in the world of sports. He said that the club is committed to creating a welcoming environment for all fans, regardless of their background or beliefs. The renewed agreement will continue to support these values and help to ensure that Real Madrid remains a leader in the sport.
Overall, the renewed agreement between Real Madrid and its sponsors is a positive development for the club and its fans. It demonstrates the club's commitment to excellence and sustainability, while also highlighting the importance of diversity and inclusion in the world of sports. With the continued success of the team on the pitch and the renewed agreement with its sponsors, Real Madrid looks set to continue its辉煌。